Positioning
Press Releases
Bylined / Trend Articles
Media Training
Positioning
Your corporate image resides in your visual brand identity and in the words you use to describe the vision, mission and objectives of the company. Your corporate positioning defines you in the eyes of each and every one of your target audiences. Mentus has created a process designed to develop a message that clearly, concisely and persuasively communicates who you are as a company.
A well defined corporate or product positioning is essential to any branding or launch initiative. Mentus has a proprietary process that begins with a detailed competitive and market analysis followed by a full day facilitated messaging session with key executives. The outcome is a compelling positioning statement that differentiates the company or product from all competitors. In addition, key messages are established for all relevant speaking points.
The intangible advantage is the consensus achieved among the key management team. This session ensures that everyone speaking on behalf of the organization is speaking from one voice.
back to topPress Releases
A press release is a tried and true method for disseminating news. Mentus will partner work with you to identify newsworthy events, draft releases, and proactively pitch them to relevant news outlets.
In addition to traditional press releases, Mentus will recommend other vehicles, such as media advisories, video news releases or press tours, based on the significance of the announcement or current events.
Give Mentus a call to learn how we can leverage our PR experience and media contacts and garner greater coverage of your company and product development milestones.
Bylined / Trend Articles
The majority of your public relations activities should be focused on proactive outreach to garner more in depth and targeted coverage. Mentus has the media relationships and experience to turn story ideas into published articles in national and international media outlets read by your target audiences
Bylined articles enable us to provide a highly educational, detailed presentation of a product and the impact that it will have on the market or how it might address an unmet medical need. Trend articles are similarly valuable as they present a product in the context of the market need or competitive environment.
Media Training
Members of your management, clinical and scientific teams are constantly making presentations at conferences, seminars, and public forums. Mentus can leverage your branding and messaging to create presentations that will educate and entertain a wide range of audiences.
Mentus offers a proprietary media training program for key executives that includes a one-hour tutorial followed by mock print and broadcast interviews. The company’s key messages, especially those surrounding a timely event, are reviewed and refined as part of this program.
Give us a call to learn how we can assist you with your next presentation and help members of your management team to prepare for the next time they step up to the podium.